mcomm | myportfolio

mass

communication

During my time at Winthrop, I've had the opportunity to express my creativity and challenge myself to gain more skills. All of the items below have allowed for me to work on projects such as: brand campaigns, collegiate events, flyers and promotional content.

Athleta

campaign

I was tasked with creating an entire brand campaign in my Advertising Copy & Layout course for the brand, Athleta. Included in this campaign was a brand analysis, creative brief, magazine ad, billboard mockup, digital and direct package, and a final video showing the entire campaign.

Campaign Package

THE OUTLET

In my Public Relations, Writing and Production course, two classmates and I created the mass communication newsletter titled, The Outlet, which was distributed via email to mass communication students, alumni and faculty.

Newsletter

STUDY

ABROAD

While in my Public Relations, Writing and Production course, my group and I prepared a business report on study abroad programs held at other institutions to gain insight on ways to promote and improve Winthrop's study abroad program.

Infographic

Brochure

Flyer

Pedal Campaign

While in my Visual Communication class, I created a sports company called "PEDAL". The content that was created include: logo, slogan, billboard mockup, interior/exterior shop design, and merchandise.