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CAMPAIGNS

Throughout my courses at school I have had to develop various campaigns. Each campaign consists of a plan to further enhance the brands presence. 

Favor Piedmont

The goal of this campaign is to develop a full proposal to strengthen F.A.V.O.R. Piedmont’s overall brand, a creative strategy, and an IMC plan.

This has enabled F.A.V.O.R. Piedmont in its overall mission to create a strong local network in order to aid those affected by substance abuse recovery.

Athleta

This goal of this project was to conduct research and develop an integrated campaign targeted at an appropriate audience to popularize and create buzz about the brand. The integrated campaign consisted of magazine ads, outdoor billboards, direct mail, social media promotion campaign and a digital video.

Rainbowrista

Campaign

While in my Service Marketing class, I created a service business report based off of a random object assigned by my professor- a rainbow. Take a look at Rainbowrista Coffee, your local rooftop coffee shop.

PEDAL

Campaign

While in my Visual Communication class, I created a sports company called "PEDAL". The content that was created include: logo, slogan, billboard mockup, interior/exterior shop design, and merchandise.

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